I currently apply UX methodologies to enable better healthcare decisions in chronic disease care via regulated SaMD & DTx products and EHR solutions

I have spent 10 years designing products and services tailored to meet different cultural, geographical, and linguistic needs of users around the world

My previous role at isobar was focused on enterprise-level strategy and design for client-side and server-side optimization tests

The majority of the projects I've designed have involved personalization. At Sportsbet, I was the lead UX designer for the (40+ member) Personalization Team

I specialize in maximizing value from qualitative research methods like in-depth interviews, usability benchmarking, and LLM-powered surveys

I have planned and led dozens of Design Thinking workshops of all shapes and sizes, the largest for 250+ participants