• 25+ years ago: Love affair with music began
• 15 years ago: Passion for psychology inspired
• 8 years ago: Discovered UX Design in Australia
• 3 years ago: Focused in on healthcare
My oldest passion is music. I was obsessed with the violin from a young age and blessed to have dedicated parents who nurtured my curiosity. I grew up playing many instruments, composing for orchestras, and generally being the “classical music guy”.
An incredible high school teacher blew my mind and inspired my interest in psychology. I didn't discover UX Design until after graduating from Duke with a double major in Music Composition and Psychology and moving to Australia.
After an existential debate about my career, place in the world, yada yada, I made the intense decision to walk away from (my attempts at) composing music as a profession. I took a risk on a 10-week General Assembly UX Design Immersive in Melbourne, and immediately fell in love with the craft. UX design has been my professional life since.
Since the pandemic, I have relocated back stateside to NYC, earned a UX Certification from NN/g, and joined the ranks at Amalgam Rx, where I now work full-time enjoying the controlled chaos of start-up life and cutting my teeth in the colossal world of healthcare.
I specialize in designing products and services tailored to meet different cultural, geographical, and linguistic needs of users around the world
My previous role at isobar was focused on enterprise-level strategy and design for both client-side and server-side optimization tests
The majority of the projects I've designed have involved personalization. At Sportsbet, I was the lead UX designer for the Personalization Team
I have been responsible for the research and design of dozens of projects, for both customer-facing and B2B products & services
I have planned and led dozens of Design Thinking workshops of all shapes and sizes, the largest for 250+ participants
I have been part of a variety of delivery teams, which have managed front-end features for mobile, tablet, and desktop, as well as back-end services
Sharif Labban • UX Designer • Music Composer
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