Oct — Dec 2016
Launched in 2015, Bourne Digital has become one of the leading agencies in Melbourne, now helping innovate solutions for some of Australia’s biggest brands.
With a lean team of just the agency's founder, a senior designer and myself, we designed a retail POS system for one of the largest agribusiness holding companies in Australia in a lightening-paced 7 week sprint.
To accomplish this, we first planned and ran a 2-day Design Thinking workshop with a group of 16 executives. The big challenge was aligning the major problems of very diverse user and customer groups: from over-the-counter retail businesses to large agribusiness suppliers.
Off the back of the workshop, we had a solid understanding of the various pain points experienced by store managers & employees, agronomists, farmers and other end-customers. Then we progressed the initial thinking outlined in the workshop through to the ideal journeys for our target users, and began to map out the information architecture for their tailored POS system.
We iterated through several rounds of lo-fi sketches and wireframes. Using Axure, I led the team in testing clickable prototypes in rounds of moderated usability testing with our clients.
To conclude the sprint, we gave our final presentation to client executives, including several General Managers: